Amazon Prime Day has officially commenced, offering Prime members a unique four-day window to access exclusive deals across various categories, including technology, beauty, and home essentials. Despite the extended shopping period, experts advise against waiting too long, as popular items from brands like Apple, Dyson, Stanley, and Shark are expected to sell out quickly, potentially costing shoppers the chance for significant savings.
Having covered Prime Day for six years, I can attest that not every deal is worth pursuing. As a shopping reporter, I receive early previews of the deals and have dedicated weeks to sift through them for recommendations. My criteria include discounts of 20% or more, strong ratings based on hundreds of reviews, and confirmation that each product is at its lowest price in at least three months. The following list meets those standards and will be updated live throughout the event as new deals are developed.
**Top Prime Day Deals for 2025**
These wireless earbuds are our top pick for music listening, taking calls, and exercising. They feature active noise cancellation to eliminate background noise, a transparency mode for heightened awareness of your surroundings, and adaptive audio that adjusts based on environmental sound. The earbuds come with four silicone tip options for a customized fit and are water-resistant.
Stocking up on essentials during Prime Day is an excellent strategy for long-term savings. These dishwasher detergent pods, crafted with Dawn soap, effectively tackle grease and stubborn food residue, eliminating the need for pre-rinsing. A pack includes 71 pods.
This corded vacuum excels in removing dirt, pet hair, and more from all floor types. It boasts a detachable pod and an extended nozzle for accessing challenging spots like above door frames and under furniture. A HEPA filter captures allergens such as dust and pollen, and it comes with various cleaning tools.
Among the teeth whitening strips we’ve tested, these stand out for their effectiveness and ease of use. Coated with hydrogen peroxide, the flexible strips conform to your teeth and provide effective stain removal. Each box contains 44 strips, offering 22 treatments—20 standard 45-minute sessions and two expedited 60-minute options.
The Kindle boasts a remarkable 12-week battery life on a single charge and features a 7-inch glare-free screen with adjustable warm light for clear readability in all environments. It’s also water-resistant, perfect for use at the beach or by the pool. NBC Select editor Lindsay Schneider, a long-time Kindle user, states, “I’m a devoted hardcover fan, but I still can’t live without my Kindle… It makes it a whole lot easier to read on the go and outside.”
For those anticipating a need for garbage bags, this box contains 110 13-gallon bags that offer double-layer leak protection along with a Febreeze scent.
The Little Green Machine is designed to eliminate stains from upholstered furniture, carpets, car seats, and more. Its two 48-ounce tanks keep the cleaning solution and dirty liquid separate, and it comes with Bissell’s Oxy Formula and various handy tools.
Protein shakes are a convenient option for on-the-go nutrition. Each bottle delivers a creamy texture along with 30 grams of protein and comes in a pack of 12, available in flavors such as chocolate and caramel.
One of the standout water bottles is noted for its leak-proof design and convenience for travel. It holds 30 ounces, features a flip-up straw and a large handle, and boasts a stainless-steel construction with double-wall vacuum insulation that keeps drinks cold for up to 12 hours.
With 32 AA alkaline batteries included in this pack, you’ll have plenty of power for toys, remote controls, and emergency kits, with a shelf life of up to 10 years.
This smartwatch tracks workouts, sleep, and health metrics and is waterproof for swimming. It connects to your phone for calls and texts, with a respectable battery life of approximately 18 hours on a full charge.
LifeStraw’s personal water filter can eliminate over 99% of bacteria and parasites, making it an essential item for camping or emergency kits, capable of filtering up to 1,000 gallons before needing replacement.
The Blink Video Doorbell allows you to see and interact with visitors remotely via the app. It runs on AA batteries, accommodates a two-year lifespan, and requires no wiring.
Using the Fire Stick with your TV provides access to numerous streaming services and music, complete with an Alexa Voice Remote for hands-free control.
An Amazon smart plug allows you to manage small appliances via the Alexa app or voice commands while maintaining access to your second outlet.
Vital Proteins’ collagen peptide powder contains 20 grams of collagen per serving, along with vitamin C and hyaluronic acid, promoting various aspects of health. It blends easily into any liquid.
This pack includes 100 refillable balloons that self-seal and can be filled in 60 seconds, offering a colorful addition to any celebration.
Known for their durability, Vitamix blenders feature four preset blending programs and a self-cleaning capability in a low-profile container.
Dyson’s Airwrap styles while drying hair, offering versatility without heat damage and includes interchangeable attachments.
Differin Gel is recommended by dermatologists as an effective acne treatment, applying once daily for optimal results.
For hydration before runs, Liquid I.V. provides electrolyte boost with convenient single-serve packets in various flavors.
The Laneige lip mask, perfect for overnight use, hydrates lips with nourishing ingredients, as shared by NBC Select updates editor Mili Godio. “It makes my nighttime routine so much more luxurious.”
These KitchenAid oven mitts, made from grippy silicone, withstand heat up to 500 degrees Fahrenheit and are designed for comfort.
The Sol De Janiero body cream hydrates and tightens skin while featuring a coveted scent profile. The container can be refilled.
Keurig’s compact coffee maker brews a range of cup sizes and comes with a removable water reservoir for ease of use.
The shower oil makes for a soothing experience, providing a subtle lather that works well in the shower and as a bath soak, according to Schneider.
This kitchen gadget makes popcorn easily, featuring a measuring cup within the lid and a glass design that can double as a serving bowl.
Samsonite luggage is durable with ample packing space, equipped with TSA locks, expandable storage, and smooth 360-degree wheels.
Mielle’s hair oil strengthens strands and nourishes the scalp, making it suitable for all hair types and offering versatility in application.
The integrated camera in this bird feeder livestreams video directly to an app, allowing for a unique look at wildlife engaging with the feeder.
**Limited-Time Prime Day Lightning Deals**
Act fast during these fleeting deals as they are subject to stock availability.
**Best Overall Prime Day Sales**
Stay informed about the top sales, noting discounts may vary by item within a brand.
**Best Household Essentials Sales**
**Best Tech Sales**
**Best Beauty Sales**
**Best Kitchen Sales**
**Best Home Sales**
**Best Wellness and Fitness Sales**
**Best Food and Beverage Sales**
**Best Sales from Other Retailers**
**Identifying the Top Prime Day Deals**
All recommendations are derived from NBC Select’s prior assessments and reporting, complemented by staff testing, including award-winning products. Using price tracking tools, I ensured every deal reflects the lowest price within three months, maintaining a standard of at least 20% off with positive reviews.
**Why Trust NBC Select?**
As an NBC Select reporter covering Amazon Prime Day since 2020, my expertise extends to everything from the best deals to membership benefits and historical insights about Prime Day. Leading up to the event, I ensured to highlight relevant discounts for shoppers.
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