Amazon has officially launched its 11th Prime Day, which this year spans four days, showcasing some of the most significant discounts seen throughout the year. The event began on July 8 at 12:01 a.m. PT and will continue until July 11 at 12:01 a.m. PT. Over the course of this 48-hour promotional period, Amazon plans to offer more than five million exclusive deals to its Prime members. Those who aren’t members can take advantage of a 30-day free trial of Amazon Prime to access the discounts.
This year’s Prime Day features a diverse range of sales across entertainment, technology, home goods, fitness, and fashion. Discounts on Apple products, including AirPods, MacBooks, iPads, and Apple Watches, are already making headlines. Moreover, discounts are being offered on Amazon devices such as Roku Sticks, Fire TVs, and Echo Dots, alongside high-demand home goods like Dyson vacuums and Nespresso machines.
Significant price reductions have also been observed on premium soundbars from brands like Sonos and JBL, as well as on projectors, projector screens, and smart TVs. Gamers can look forward to typical markdowns on popular consoles such as the PS5 and Nintendo Switch. Additionally, there are attractive deals on children’s products like the Yoto Box and Tonie Player, as highlighted in our dedicated roundup of baby and kids sales.
Prime Day is also an excellent opportunity to stock up on everyday essentials. While shoppers often view such major events as ideal for acquiring big-ticket items like TVs and espresso machines, it is equally a great time to replenish miscellaneous items purchased throughout the year, including drying sheets, batteries, cat litter, and whitening strips. For a comprehensive list of the best daily essentials available during Prime Day, see our dedicated article.
Below are some of this year’s standout Prime Day deals, which will be updated continuously throughout the week:
– Amazon Kindle Paperwhite 16GB: $124.99 (originally $159.99, 22% off)
– Beats Solo 4 – Wireless Bluetooth On-Ear Headphones: $97.99 (originally $199.95)
– Shark AI Ultra Voice Control Robot Vacuum: $297.99 (originally $599.00, 50% off)
– Apple Watch Series 10: $299.00 (originally $399.00, 25% off)
– BISSELL Little Green Multi-Purpose Portable Carpet Cleaner: $81.99 (originally $123.59, 34% off)
– Nespresso Vertuo Lattissima by De’Longhi: $349.98 (originally $499.00, 30% off)
– Breville Barista Express Espresso Machine BES870XL: $549.95 (originally $749.95, 27% off)
– Shark HD430 FlexStyle Air Styling & Drying System: $249.00
– Amazon Fire TV Stick: $24.99 (originally $49.99, 50% off)
– De’Longhi Magnifica Evo Automatic Espresso Machine: $499.99 (originally $1,039.95, 52% off)
– LifePro Far Infrared Sauna Blanket: $320.99 (originally $419.99, 24% off)
– PMD Clean Mini – Smart Facial Cleansing Device: $46.54 (originally $69.00, 33% off)
– Airthings 2960 View Plus Radon & Air Quality Monitor: $239.32 (originally $329.99, 27% off)
